joi, 16 august 2007

Impossible is nothing

Running, soccer, tennis, training, outdoor, or just being cool...ADIDAS is all this and even more. You can find Adidas everywhere, all over the world; everybody knows Adidas, everybody wants Adidas. Adidas shoes and apparel are wore from the little kids looking cute to grandparents jogging and it's all beautiful and comfortable.
In 1949 Adidas was registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler. When West Germany won the 1954 FIFA World Cup, their footwear was supplied by Adidas. These shoes introduced a technological breakthrough: studs with screws. When the weather was good and the pitch was hard, the shoes were equipped with short studs; when it rained, longer studs were screwed on the bottom of the shoes. As the final game against the highly-favoured team from Hungary was played in heavy rain, this gave the German players a firmer hold on the slippery pitch. This anecdote was a plot device used in the successful German film, The Miracle of Bern, which was a movie version of the 1954 World Cup. More recently, some players on the German national team who have contracts with rival sportswear companies (most notably Nike endorsers Jens Lehmann and Miroslav Klose) have complained about the clause on Adidas' contract with the national side requiring them to wear Adidas kit, including footwear. Lehmann cited foot pain from the boots that bothered him during the 2006 FIFA World Cup. Several players threatened to boycott an international friendly against Sweden in protest against the rule. However, the German Football Association was able to reach a new agreement with Adidas in September 2006 to allow the players to wear their own brand of boots, and in the goalkeepers case, their own gloves.
Adidas also designs special balls for UEFA competitions. The company has supplied the ball for the UEFA European Championship ever since 1984, starting with the Tango Mundial, and also produces the Finale ball for use in the UEFA Champions League.
Adidas sponsors and provides kits, gear and accessories to several professional and collegiate teams all over the world.

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